Family and Consumer Behaviour Literature review

Family and Consumer Behaviour - Literature review Example All of these factors contribute significantly in the decision-making process of a person. In this paper, we will discuss the impact of family on overall consumer behavior. â€Å"An individual’s immediate family members play an essential role in influencing his/her buying behaviour† (Management Study Guide n.d.). Family is the most important factor that affects consumer decisions (Yuvarani 2009). We will discuss different factors concerning family that may influence a person’s decision regarding purchase of a produce or a service. Different members of a family play a significant role in the purchase decision of a person. Therefore, we will discuss the role of each family representative in detail to know how he/she can make a person purchase or leave a product. The structure of the report will be such that we will start from the head of a family and will move downwards to the youngest member of the family to know the influence that each of they may have on the buyi ng decision of a person. 2. Roles To Be Discussed There is rarely any individual who does not discuss anything with any of his/her family members before purchasing something new. â€Å"The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group† (CiteMAN 2006). Family members sometimes support the decision to buy a particular product, sometimes stop him/her due to different reasons, and sometimes suggest better alternatives (Management Study Guide n.d.). The roles that will be discussed in this paper include parents, siblings, spouse, and grandparents. 2.1 Influence of Grandparents The influence of grandparents varies on an individual’s buying decision from product to product and age to age. In today’s world, people are getting more and more self-dependent and they hardly consult their grandparents when they have to buy some new product of any kind. The role of grandparents in buying decisions has been minimized to a large extent. For example, if someone has to buy a new cell phone, he/she may hardly consult his/her grandparents. Similarly, if someone has to buy a new t-shirt or a pair of shoes, there is hardly any evidence that one would consult it with grandparents because these are personal decisions which have nothing top do with the advice of grandparents. On the other hand, when a person makes some big decisions, such as, buying a property or selling a property owned by the grandparents, he/she has to consult it with the grandparents because big decisions always need consultation with experienced family members. In western part of the world, the role of grandparents is very little in the buying decision of a person. On the other hand, in eastern countries, their role is comparatively more influential. When a person is young and does not have any source of income, he/she has to rely on parents and grandparents to buy any desired product. For examp le, in third-world countries, parents usually make their children live with grandparents when they have to go out for work. In such cases, an emotional attachment between children and grandparents develops and children do everything with the approval of their grandparents. For example, if they have to buy a new pair of shoes, they may request their grandparents to make parents agree on this because they know that their

U06d1 Intelligence & u06d2 Interview Summary 2 part Essay

U06d1 Intelligence & u06d2 Interview Summary 2 part - Essay Example Both of these are completely different and they possess different neural as well as mental systems (Horn & Cattell, 1967). The two as has been understood are quite different from each other and have different impact on people throughout their lives. It is essential to understand that both these form of intelligence tend to grow during childhood and adolescence. However post this period it is noted that the crystallized intelligence continues to grow into adulthood, while the Fluid intelligences grows until the age of 30 – 40 years post which there is a clear and progressive decline that is seen among the individuals (Kirkwood, 1999). With old age, it is common for people to face number of changes in their bodies as well mentally. These changes of mental and physical that the individuals got through lead them to be react differently to different situations and also lead to mood swings and inability to adjust to their surroundings. In the case of Richard, as discussed earlier, he might be facing the issue of lesser fluid intelligence, which in turn leads to a situation where he is unable to create a link to the changing environment and the changing style of living and the newer generation (Kirkwood, 1999). Hence there are clashes between the grandchildren and him. Richard is unable to understand certain perspectives of life and the changes that need to be adopted to live in the current world and this leads him to be unable to respect the decisions of his grandchildren and to doubt their judgements, hence creating an issue among them. Denise and Tom, it is essential for you to understand that your father has been going through tremendous changes in life with the loss of your mum and the retirement as well. At this age elders tend to loos a lot of their rational behaviour and the ability to change and adapt to the new times. The confusion and chaos that they faced internally