SM - Strategic Management Essay Example | Topics and Well Written Essays - 2750 words

SM - Strategic Management - Essay ExampleIt has a respite market in the soft drink business and has its presence in almost all part of the world. The extent of the business of the company is evident from the fact that the Coca-Cola Company owns four of the top five soft-drink dents in the world. Some of the best know and most popular brands of the company include Coca-Cola, Diet Coke, Fanta, and Sprite. The company overly owns other less known but nevertheless popular brands such as Barqs, Minute Maid, POWERade, and Dasani water. In North America, the company has products such as Groupe Danones Evian. Coca-Cola also sells Crush, Dr Pepper, and Schweppes outside Australia, Europe, and North America. The company either makes or licences more than 400 drink products in more than 200 nations. The mission of the company is to create assess in the food industry.A SWOT analysis is used to assess the strengths and weaknesses of a company ground on many factors such as market data, hist orical performance of the company, interior(a) and external factors that trespass the companys performance etc. A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will help to analyse or quite an predict the performance of a company in future. It will also give a trig idea as to where the company could be heading with regards to its business performance.Perhaps one of the most central strengths of the company is that it is a world renowned brand. Apart from negative popularity in some countries because of political fallouts, the brand is relatively well known all through the world. Regarding the brand image of the company, the brand is well known and obvious and is easily recognised thanks to the many years that it has been in business. Another important internal strength of the company is that it has a lot of finance at its disposal. The company has been able to generate revenues that be substantially better than most beverage companies. This allows room for t he company to expand